Does your Case for Support pass the Why? test?
How To Do Fundraising Beth Upton How To Do Fundraising Beth Upton

Does your Case for Support pass the Why? test?

It used to be the natural thing for us to question everything – we asked why? all the time. Over time we’ve stopped doing that so much – we know more, we don’t ask as much. Asking “yeah, but why?” about your fundraising proposition is a good test of whether you’ve arrived at the nub of the issue yet… and if you can’t answer the whys that you come up with you won’t be answering the whys of your audience.

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No, but…
Being A Fundraiser Jenny Cooper Being A Fundraiser Jenny Cooper

No, but…

There are few things more likely to put me off carrying on a conversation with someone than if their response starts “no, but…” It makes me feel rejected, unwanted, as if I am wasting my time.

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