How to Approach a Major Donor You Have No Connection To
Most of the wealthy people on your prospect list are not as unconnected as they look. Beth Upton explains how to check for a route in first, and what to ask for when a cold approach is the only option left.
How you can judge a major donor programme by a cup of tea
Before assessing a major donor programme, you need to understand the culture around it. Beth Upton shares the five warning signs she looks for when visiting a charity for the first time — and why so many of them show up before she has even sat down.
Trust Fundraising: A £4 Billion Opportunity
In the UK, close to 10,000 charitable trusts grant over £4 billion per year to good causes. Many organisations have found that this can be a reliable and steady stream of income.