How you can judge a major donor programme by a cup of tea
Before assessing a major donor programme, you need to understand the culture around it. Beth Upton shares the five warning signs she looks for when visiting a charity for the first time — and why so many of them show up before she has even sat down.
Trust Fundraising: A £4 Billion Opportunity
In the UK, close to 10,000 charitable trusts grant over £4 billion per year to good causes. Many organisations have found that this can be a reliable and steady stream of income.
How big is big?
Defining a major gift is not about picking a round number — it is about understanding your capacity to invest in individual relationships. Beth Upton explains how to find your organisation's own threshold and what it means for how you segment and manage your donor base.