Thanking Major Donors Like You Mean It: Beyond the Template
A thank-you letter that reads like a template tells donors they are not really known. Hannah Shepherd shares a simple approach to writing donor thanks that feel personal — and explains why the difference between a warm, specific letter and a formal acknowledgement is greater than most fundraisers realise.
How to Discover What Really Matters to Your Major Donors (Without Guesswork)
Understanding what drives your major donors is not about reading between the lines — it is about asking the right questions and creating the right conditions for an honest conversation. Hannah Shepherd explains how to do this in a way that feels natural rather than transactional.
What Do Your Major Donors Actually Want From You?
In a recent piece of client work we conducted a survey of the charity’s top donors, in order to better understand what they thought about the work of the charity and what interaction they were looking for. When summarising the donor feedback to pass on to the charity, it struck me that there were three identifiable themes.