From Daffodils to Donors: A Spring Reflection on Major Giving
What do daffodils have to do with major donor fundraising? More than you might think. Hannah Shepherd uses the rhythms of the garden to explore what a strong, intentional major donor programme looks like at every stage — from soil preparation to the long bloom.
How big is big?
Defining a major gift is not about picking a round number — it is about understanding your capacity to invest in individual relationships. Beth Upton explains how to find your organisation's own threshold and what it means for how you segment and manage your donor base.
Delighting your Donor
The secret to delighting major donors is simpler than most fundraisers think — it starts with being honest about how many donor relationships you can genuinely sustain. Beth Upton explains how to find your capacity and then deliver exactly what your donors want.