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How to Handle Rejection in Major Donor Fundraising
Major Donor Fundraising Hannah Shepherd 06/08/2025 Major Donor Fundraising Hannah Shepherd 06/08/2025

How to Handle Rejection in Major Donor Fundraising

No in major donor fundraising is rarely the end of the conversation. Hannah Shepherd explores what rejection really means, how to stay curious about the reasons behind it, and how a refusal — handled well — can actually strengthen the relationship for next time.

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Failure to ask: a cautionary tale
How To Do Fundraising, Being A Fundraiser, Major Donor Fundraising Beth Upton 23/08/2022 How To Do Fundraising, Being A Fundraiser, Major Donor Fundraising Beth Upton 23/08/2022

Failure to ask: a cautionary tale

One of the most common reasons charities miss major gifts is simply that they never make the ask. Beth Upton tells the story of an organisation that had everything it needed to secure a significant gift — and never asked. The consequences were entirely avoidable.

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