How to Approach a Major Donor You Have No Connection To
Most of the wealthy people on your prospect list are not as unconnected as they look. Beth Upton explains how to check for a route in first, and what to ask for when a cold approach is the only option left.
How to Find the Right Trust Funders: A Prospect Research Guide
Finding the right trust funders for your charity starts with asking the right questions — before you search a single database. Beth Upton walks through the six questions to ask first, and a curated list of free and low-cost research tools that trust fundraisers actually use.