Major Donor Fundraising: What Are You Waiting For?
Most charities seem fascinated by the concept of major donor fundraising, yet very few explore it thoroughly or have everything in place to run a major donor programme effectively. This is totally understandable as most charities are small, don’t have the resources and don’t know where to look for potential wealthy benefactors.
How big is big?
Defining a major gift is not about picking a round number — it is about understanding your capacity to invest in individual relationships. Beth Upton explains how to find your organisation's own threshold and what it means for how you segment and manage your donor base.
Delighting your Donor
The secret to delighting major donors is simpler than most fundraisers think — it starts with being honest about how many donor relationships you can genuinely sustain. Beth Upton explains how to find your capacity and then deliver exactly what your donors want.