What Is a Trust Fundraising Strategy, and Why Do You Need One?
A trust fundraising strategy does not need to be long or polished. It is a clear plan of where your trust income is now, where you want it to go and how you will get there. Stacey Teece explains why so many charities go without one, what to put in it and who to involve.
The 3 Cs: How to Decide Which Major Donor Prospects to Approach First
Most charities have plenty of prospect names and no order to work them in. Beth Upton explains how to score capacity, commitment and connection, and why the most impressive name is often not the best prospect.
Is Trust Fundraising Still a Good Investment in 2026?
Trust fundraising still returns £8.38 for every £1 spent, more than any other income stream, but the return is falling and sending more applications no longer works. Stacey Teece sets out the ROI, success rate and application data, and what it means if you are starting a programme or reviewing one.
How to Keep Building Your Pipeline When the Obvious Opportunities Feel Exhausted
A thinning trust pipeline means one of two things, and they need completely different responses. Stacey Teece sets out how to tell which situation you are in, and where to look when the obvious funders are exhausted: sideways angles, smaller and newer trusts, and the network already sitting around your organisation.
How to attract major donors to your charity
Attracting major donors is about readiness. Hannah Shepherd sets out the foundations that make a charity worth a major donor's attention: a clear definition of a major gift, a case for support built on impact, a pipeline that starts with your existing supporters, and internal systems that stand up to scrutiny.