How do you define a major gift?
Here at Money Tree Fundraising, one of the most common questions that we get asked is ‘How do you define a major gift?’, with our clients expecting us to state a fixed sum for them. Others come to us with their own pre-determined definitions and there is huge disparity between their answers.
How big is big?
Defining a major gift is not about picking a round number — it is about understanding your capacity to invest in individual relationships. Beth Upton explains how to find your organisation's own threshold and what it means for how you segment and manage your donor base.