Quick turn-around, make-or-break trust fundraising

Quick turn-around, make-or-break trust fundraising

We’ve all had an urgent request for quick turnaround funding from trusts to keep our organisations solvent or our projects running. It can put dread in the hearts of even experienced and successful trust fundraisers – especially when, except in rare circumstances, it can be avoided.

Read More
How do you define a major gift?

How do you define a major gift?

Here at Money Tree Fundraising, one of the most common questions that we get asked is ‘How do you define a major gift?’, with our clients expecting us to state a fixed sum for them. Others come to us with their own pre-determined definitions and there is huge disparity between their answers.

Read More
Trust Fundraising Myths Debunked
Trust Fundraising Jenny Cooper Trust Fundraising Jenny Cooper

Trust Fundraising Myths Debunked

We speak to charities every day about fundraising from trusts & foundations. There are some key themes that emerge time and again – misunderstandings about grant-makers, their purpose, their requirements – and we want to set the record straight by airing these trust fundraising myths and explaining the truth instead.

Read More
Engaging major donors well
Major Donor Fundraising Jenny Cooper Major Donor Fundraising Jenny Cooper

Engaging major donors well

Major donor fundraising is not as tricky as you might think and it is the one way of fundraising that works regardless of your organisation’s size or cause area and it can be set up on a shoestring budget – as long as it done well. There is no charity that can afford to not consider this area of fundraising.

Read More
6 essentials for a major donor programme

6 essentials for a major donor programme

We are often asked what needs to be in place for successful major donor fundraising, to which the answer varies depending on the charity. However, there are 6 generally accepted fundamental factors (I don’t claim to have invented these!), which should act as the core of your major donor programme

Read More
Is a Development Board a help or a hindrance?
How To Do Fundraising, Being A Fundraiser Jenny Cooper How To Do Fundraising, Being A Fundraiser Jenny Cooper

Is a Development Board a help or a hindrance?

I often come across the automatic assumption that a Development Board is the answer to great major gift fundraising. An awesome Board can propel an appeal forward and reach opportunities simply out of reach otherwise. A poorly constituted Board (be that the people, the terms of reference, the assumptions, the staff or anything else) will be more of a hindrance than a help. Any Board is hard to manage and they are always tricky to inherit!

Read More